About Us | Keldas - Investing Basics for Everyone

About Keldas

Empowering financial futures through accessible investment education

Founded in 2015 in the vibrant coastal city of Cape Coast, Ghana, Keldas began with a simple observation: while investment knowledge can transform lives, it often remains inaccessible to those who need it most. Our founder, Dr. Kwame Asante, a finance professor at the University of Cape Coast, witnessed firsthand how financial literacy gaps prevented many talented Ghanaians from building wealth and securing their futures.

What started as informal investment workshops for local community members quickly grew into a structured educational initiative. Today, Keldas has evolved into Ghana's premier investment education platform, having served over 15,000 learners from all walks of life – from university students to retirees, from market traders to corporate professionals.

Our Mission & Values

Guiding principles that shape our approach to investment education

Our Mission

At Keldas, our mission is to democratize investment knowledge by providing clear, accessible education that empowers individuals to take control of their financial futures. We believe that understanding investment basics should not be a privilege for the few but a right for everyone.

We're committed to breaking down complex financial concepts into practical, actionable lessons that resonate with everyday people. By equipping our students with fundamental investment knowledge, critical thinking skills, and the confidence to make informed decisions, we aim to foster financial independence across Ghana and beyond.

Core Values

Accessibility

We remove barriers to investment education through clear language, flexible learning formats, and affordable pricing structures.
Integrity

We provide unbiased, transparent information that puts our students' interests first, never pushing specific investment products or services.
Practical Wisdom

We focus on real-world applications rather than abstract theories, ensuring our teaching translates directly to improved financial decisions.
Continuous Growth

We constantly refine our educational approach based on student feedback and evolving financial landscapes.

Meet Our Team

Passionate educators and investment professionals dedicated to your financial growth

Dr. Kwame Asante

Founder & Lead Educator

With over 20 years of experience in finance and economics, Dr. Asante combines academic rigor with practical investment wisdom. His ability to explain complex concepts in simple terms has made him a beloved educator among students of all backgrounds.

Abena Mensah

Curriculum Director

With a background in educational psychology and finance, Abena masterfully designs our learning journeys. She ensures our curriculum is both educationally sound and practically relevant, constantly refining our approach based on student outcomes.

Daniel Osei

Investment Analyst

Daniel brings real-world market experience to our educational content. With experience at leading financial institutions across West Africa, he ensures our teaching incorporates current market trends and practical investment strategies for the African context.

Grace Addo

Community Engagement Manager

Grace excels at making our educational offerings accessible to diverse communities. With a background in community development, she builds partnerships with local organizations and ensures our programs reach those who can benefit most from financial education.

Our Achievements

Milestones in our journey to improve financial literacy in Ghana

15K+

Students Educated

We've empowered over 15,000 individuals from all walks of life with essential investment knowledge since our founding in 2015.

92%

Satisfaction Rate

Our students consistently rate their learning experience highly, with 92% reporting increased confidence in making investment decisions.

25+

Community Partnerships

We've collaborated with over 25 community organizations, schools, and businesses to expand financial education across Ghana.

Recognition & Awards

2022 - Excellence in Financial Education Award, Ghana Finance Association
2021 - Community Impact Award, Cape Coast Business Council
2019 - Innovation in Adult Education, Ministry of Education Ghana
2017 - Rising Star in Financial Literacy, West African Banking Forum

Educational Impact

87% of students report starting their first investment within 6 months
Over 3,000 households have established emergency savings funds
50+ student-led investment clubs formed across Ghana
Free workshops provided for 2,000+ high school students annually

What Our Students Say

Real stories from people whose financial journey changed through our education

"Before Keldas, I thought investing was only for the wealthy. Their straightforward approach changed everything for me. I've now built a small portfolio that's helping fund my children's education, something I never thought possible for someone with my background."

Kofi Boateng

Small Business Owner, Elmina

"As a student, I was intimidated by financial topics. The Q&A sessions at Keldas were game-changing – I could ask questions without feeling judged. Now I'm teaching my peers about investing basics and we've even started a student investment club at our university!"

Fatima Ibrahim

University Student, Cape Coast

"We always wished we'd started investing earlier in life. At 60, we thought it was too late, but Keldas showed us age-appropriate strategies. Their patient approach and clear explanations gave us confidence to make conservative investments that provide additional income in our retirement years."

Emmanuel and Akua Darko

Retired Educators, Takoradi